Welcome to The F Trends.
We respect your privacy and are committed to protecting your personal information in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA).
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from The F Trends.
By using our website, you agree to the collection and use of your information as described in this Privacy Policy.

1. Information We Collect
Personal Information
When you place an order, create an account, or contact us, we may collect:
    •    Full name
    •    Email address
    •    Mobile phone number
    •    Billing address
    •    Shipping address
    •    Payment information
    •    Purchase history
    •    Customer service communications
Automatically Collected Information
When you browse our website, we may automatically collect:
    •    IP address
    •    Browser type
    •    Device information
    •    Operating system
    •    Website usage data
    •    Referring websites
    •    Cookie identifiers

2. How We Use Your Information
We may use your information to:
    •    Process and fulfill orders
    •    Arrange shipping and delivery
    •    Process payments securely
    •    Verify transactions and prevent fraud
    •    Manage returns, refunds, and exchanges
    •    Provide customer support
    •    Improve our products and services
    •    Personalize your shopping experience
    •    Send order confirmations and shipping updates
    •    Conduct marketing and promotional activities
    •    Comply with legal obligations

3. Marketing Communications
If you subscribe to our newsletter or marketing updates, we may send:
    •    New arrival announcements
    •    Promotional offers
    •    Exclusive discounts
    •    Product recommendations
    •    Special event notifications
You may unsubscribe at any time through the unsubscribe link provided in our emails or by contacting us directly.

4. Cookies, Analytics & Advertising
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies may be used to:
    •    Remember shopping cart contents
    •    Store user preferences
    •    Improve website functionality
    •    Analyze website traffic
    •    Measure marketing performance
Analytics Tools
We may use analytics services such as:
    •    Google Analytics
    •    EasyStore Analytics
    •    Other website analytics tools
These services help us understand visitor behavior and improve our website.
Advertising & Retargeting
We may use advertising technologies including:
    •    Meta Pixel (Facebook & Instagram)
    •    Google Ads Conversion Tracking
    •    Remarketing and Retargeting Technologies
These tools help us:
    •    Measure advertising effectiveness
    •    Show relevant advertisements
    •    Improve marketing campaigns
    •    Reach customers who may be interested in our products
You may disable cookies through your browser settings, although certain features of the website may not function properly.

5. Sharing of Information
We do not sell, rent, or trade your personal information to third parties.
We may share information with trusted service providers including:
Payment Service Providers
To securely process payments.
Shipping & Logistics Partners
To deliver your orders and provide shipment tracking.
Technology Providers
Including website hosting, analytics, customer service, and e-commerce platform providers.
Marketing Providers
To help manage promotional campaigns and communications.
Legal Authorities
Where required by law or where necessary to protect our legal rights.

6. Payment Security
Payments made through our website are processed by secure third-party payment providers.
We do not store complete credit card or banking information on our servers.
All payment information is handled according to the privacy and security practices of the relevant payment service providers.

7. Data Retention
We retain personal information only for as long as necessary to:
    •    Fulfill orders
    •    Provide customer support
    •    Meet legal and regulatory requirements
    •    Resolve disputes
    •    Prevent fraud and abuse
When information is no longer required, it will be securely deleted or anonymized.

8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information against:
    •    Unauthorized access
    •    Disclosure
    •    Misuse
    •    Alteration
    •    Loss
While we strive to protect your information, no internet transmission method is completely secure, and we cannot guarantee absolute security.

9. Your Rights
Subject to applicable laws, including the Malaysian Personal Data Protection Act 2010 (PDPA), you may have the right to:
    •    Access your personal information
    •    Correct inaccurate information
    •    Update personal details
    •    Withdraw marketing consent
    •    Request deletion where legally permitted
Requests may be submitted through the contact details below.

10. Third-Party Websites
Our website may contain links to third-party websites, social media platforms, or services.
We are not responsible for the privacy practices of third-party websites and encourage users to review their privacy policies separately.

11. Children's Privacy
Our website is intended for individuals aged 18 years and above.
We do not knowingly collect personal information from children under 18 years old.

12. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Any changes will be posted on this page with an updated revision date. Continued use of the website constitutes acceptance of the revised Privacy Policy.

13. Contact Us
If you have any questions regarding this Privacy Policy or your personal information, please contact us:


The F Trends
Website: https://www.theftrends.com/
Email: sales@theftrends.com
WhatsApp: +60 16-732 4520